Omaha

Research

Leveraging our 25+ years of experience in equity research and fueled by strong AI processes, we offer a large-scale, normalized data framework to compare and value companies with consistent, accurate results.

Omaha’s data normalization process is rigorous and extensive.

We tackle important issues like inflation, one-time charges, mergers and acquisitions, asset write-downs, and off-balance sheet investments like R&D, advertising, and human capital.

Net Income

Distorted by diverging depreciation policies, abnormal items, tax interpretations, non-cash/operational elements, write-downs, etc.

Exceptionals
Invisible Capital
Write-Downs
Stock-Options
&More...

Economic Cash Flow

Removes noise stemming from exceptional/non-cash/non-operational elements, tax fallacies, etc.

Book Value

Valued at historical cost, ignoring important intangibles and leased assets, using non-economic ones, etc.

Held-for-Sale
Goodwill
Leasing
Inflation
&More...

Economic Assets

Inflation adj. and accounts for all “invisible” capital invested (R&D, advertising, etc.).

Accounting Net Debt

Ignores part of the company’s commitments (pension funds deficit, operational lease, environmental provisions, etc.)

Pensions
ESG
Restructuring
Legal Provisions
&More...

Economic Net Debt

Accounts for true financial health in terms of leverage and risks.

Adjustment Examples01 / 03

Capitalizing Advertising

We capitalize advertising expenses as investments, as they drive future cash flow creation by creating or enhancing brand recognition.

0%
of revenue
Ad-to-Revenue ratio: 14%
$2.7 bn spent on ads out of $20 bn revenue
$0 bn
Total revenues
$0 bn
Advertising expenses
FY 2024
Capitalization
Advertising expenses are capitalized as intangible investments
$0 bn
Total Economic Assets
0%
Capitalized Advertising: $12 bn
Other Assets: $8 bn
Total Economic Assets: $20 bn
$0 bn
Capitalized Advertising
Colgate-Palmolive
CountryUSASectorSoapMCap.$72 bn
Economic Metrics
Unadj.
Adj.
Eco. ROI
0%
0%
Eco. P/B
0
0
Source: Omaha, FactSet, EDI, FY 2024.
Unadj.: Unadjusted by Advertising Capex
Adj. : Adjusted by Advertising Capex

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Our research is founded on the enduring principles of economic truth and value creation.

We offer a balanced and objective view on intrinsic price, drawing on predictable behaviors associated with a corporation's position in the competitive life cycle.

Our technology liberates PMs and analysts to focus on identifying important trends, changing expectations, and delivering actionable insights and solutions.

Better data. Better decisions.

Make more informed financial decisions with Omaha.